Ah, Pinterest. My #1 love in the blogging community. I’ve had Pinterest since junior high and even back then I was obsessed with it. I’m a super visual person so a visual search engine is obviously my favourite platform! Even though I have my Pinterest set up to constantly pin for me I still enjoy actually scrolling through my Pinterest feed and learning tons of new things. But the best part? Growing my Pinterest reach by 100K in 30 days. That’s and extra 100K eyeballs that could be leading back to your content. So today we’re chatting Pinterest For Business: 3 Reasons You Need Pinterest Right Now.
PINTEREST FOR BUSINESS: 3 REASONS YOU NEED PINTEREST RIGHT NOW
I know Pinterest is a place where cute puppy pics and workout inspiration roam but trust me, if you’re not using it for your blog you’re seriously missing out. So here’s 3 reasons you need Pinterest for your business.
1. IT’S YOUR #1 RESOURCE FOR ORGANIC (FREE!) TRAFFIC
In the day of Facebook ads, promoted pins, and sponsored posts it’s honestly getting harder and harder to grow your traffic for free. I mean… you’re literally competing against other people who do actually have thousands of dollars to drop on ads. Not me ma’am. Cue Pinterest! Did you know that Pinterest is the third largest search engine next to Google and Youtube? That’s right, it’s a search engine. So you can’t treat it like a mood board if you’re using it for your business. Strategic pinning and branding will get you far in the Pinterest game and that means more traffic back to your blog!
Here’s an example:
In June 2017 I averaged about 50,000 views on Pinterest. That meant 50,000 a month were at least seeing my content. Awesome right? Wrong. As you can see only about 4,000 of them engaged with my content. That doesn’t even really mean 4,000 people clicked through to my website. It just meant that they looked at the pin or they re pinned it. Still not great.
Flash forward to August 2017. I started to treat Pinterest less like a mood board and more like a search engine. The result? My average monthly views went up by 100,000 and my average monthly engaged went up by 113%! Now if that’s not a reason you need Pinterest for your blog I don’t know what is.
2. YOU CAN SET IT AND FORGET IT (AND IT WILL STILL GROW!)
Back in the day I used to slave over Pinterest. I’m talking I would spend hours a day pinning until my pin limit was reached. And then I would wait an hour or two and do it all over again. The result? Minimal growth with maximal effort. Not so much fun when you’re trying to use Pinterest for business. You have other things to spend your time on! So I’ve turned to Pinterest automation. My favourite tools are Boardbooster and Tailwind.
Both tools can schedule content directly to whichever boards you choose and allows you to “drip” content out throughout the day, without really doing it yourself. If you’re new to the whole automation game be sure to check out my FREE email course on Pinterest. In this course you’ll learn how to set up and utilize all the tools Boardbooster and Tailwind have to offer. A little birdie also told me you might be getting some FREEBIES to utilize Pinterest for business.
3. YOU GET ACCESS TO ANALYTICS, PROMOTIONS, AND MUCH MORE
Why waste thousands on Facebook ads that barely return when you get be using that money on Pinterest and SEEING results? Pinterest has some of the most affluent customers. Meaning, most of Pinterest’s consumers are on the app making buying decisions right then and there. Now if you’re using Pinterest for business you’re out there in front of people who are ALREADY ready to buy. If you’re not? You’re missing out on an entire market of people. Additionally you get access to analytics with your Pinterest for business account. I love this tool and it helps me really analyze who my target audience is and how I need to curate my Pinterest to attract even more of them.
Another perk of Pinterest for business is that you get Rich pins. Rich pins allow the reader to easily identify that the pin is related to an established website and gives a little more info. There are four kinds of rich pins:
Each rich pin shows an extra little snippet of the article or recipe to hook your reader that much more. More eyeballs = more traffic = more sales!
Have You Switched To Pinterest For Business?
If you’re still debating on making or don’t exactly know how to make the switch to Pinterest for business never fear! Next week we’ll be talking chatting all about setting up your Pinterest for business account. If you missed it, make sure to grab my FREE Pinterest Growth Course! In there I teach tons of extra tips and tricks to really help skyrocket your Pinterest. What’s your biggest struggle when it comes to Pinterest? Let me know in the comments below!