LET’S TALK INSTAGRAM STORIES
If you’re not using Instagram stories are you even doing the gram right? Instagram stories are quickly becoming a HUGE part of the Instagram game. They’re fun to create and share your life with your friends. But they’re also an awesome tool when it comes to business. Stories feel like that extra “behind the scenes” look into your life. This works so well because people want to feel like they’re somehow connected to big brands or influencers. And they get that through stories.
Now, I know you can post a piece of your avocado toast every day on your story. I mean go ahead. But you’ve got to take into account your audience. Are you a self proclaimed avocado lover with a hefty fitness and lifestyle following? No problem! A super niche stationery and organization blog? Not so much. People in that niche LOVE seeing behind the scenes of you unboxing products, testing it out for the first time, etc. I would know, I follow SO many organizational Insta babes!
You Don’t Need To Have A Plan… But Have A Plan
I know, I know. Planning. What’s knew with that. Well girlfriend, planning is key. There is one girl I follow on Instagram who has her Instagram stories to a T! She utilizes the boomerang heftily and using the same wording throughout all her stories daily. I know most of you are thinking “well that’s boring”. Well, it is and it isn’t. She stays consistent with her brand image on the things she doe every day. For example, drinking lemon water and kombucha. It’s the same sort of boomerang every single day. And it’s appreciated because it’s like you’re living the life with her because she’s consistent with it every single day.
Planning out at least the little parts will make such an impact on your regular story viewers. In all honesty I have yet to nail down a perfect Insta story formula. I’m constantly playing around with make makes my brand feel truly authentic and I think I’m almost there! If you’d like to check out my Instagram head on over and come say hi – @kisforkarly.
Still stuck in an Instagram stories rut? Check out this awesome video playlist full of the most useful Insta story tips and tricks I’ve come across. You won’t regret it!