LET’S TALK EMAIL NEWSLETTERS
If you’re new to blogging or even if you’ve been around for a while. You know the importance of the email newsletter. It’s such a useful tool that a lot of people under utilize! I know getting people to give you their email is a STRUGGLE nowadays. Can we say spam alert? But they key is creating amazing and beautiful content that your subscribers actually WANT to see in their email newsletters.
This all starts with amazing graphics. No one wants to see a half ass graphic when you’re trying to entice them to sign up for your mailing list. To me, it basically says that they were too lazy to put effort into the graphic so why would I put effort into providing my email? It’s a two way street friends! I know being super creative with email newsletters can be hard.
TOOLS OF THE TRADE
Trust me, my first email blast was crap. So sorry for anyone who got those! I decided to just customize a Mailchimp newsletter from scratch. And let me tell you that was where I went wrong. Nothing was drag and drop and easy to use and the email blast definitely wasn’t as polished as it could be. Then I discovered the wonders of Youtube tutorials and my email newsletters became better and better.
I learned how to create amazing email newsletter images ,instead of coding or piecing it all together myself, in my favourite tool – Canva. I even learned how to create in Mailchimp! And why stop there? My #1 gal Julia, who provides all of my graphic design elements for the blog, ALSO put out a Mailchimp template which made my life 1000x times easier! Etsy is a wonderful place for bloggers and you can find so many awesome email tools on there. I would 100% check it out!
Feeling ambitious and creative? Watch these videos to learn how to build your own email newsletters with half the stress!