I get it, email marketing can be tricky.
Everywhere you look someone is always saying “the list! the list!” And you’re probably like what?
Or maybe you have an email list and you feel like it’s growing -10% every single day. Well trust me, I’ve totally been there too boo. And much like you I had so many questions when it came to email marketing. So I decided to put this handy resource together just for YOU! So let’s jump in, here are 5 questions everyone asks about email marketing.
1. What Email Service Should I Use?
This is a question I hear all the time… and this is how I’d break it down.
Beginner-Intermediate Bloggers: Mailchimp
Mailchimp is a wonderful took for email marketing and likely one you’ve already heard of. It’s currently what I personally use for all my email marketing and where I house all my content upgrades. One of the best parts about Mailchimp is that it offers a free service up to 1,000 subscribers. This is amazing because as a beginner or even intermediate blogger who is first starting out, you don’t want to be paying $25+ a month for the 10 people on your list. I would utilize every free subscriber space in Mailchimp before making a switch to anything else when you’re just starting out.
*An exception to the rule: If you’ve got lead magnets already lined up and your audience in primed for giving their information over, you might fill up your free space very fast, especially if you have more than one lead magnet or an offer to sell.
Advanced Bloggers: ConvertKit
Convertkit is not the service provider I use in my business currently but once I do end up making the switch it’s to them. Not only do they have the same functionality as Mailchimp, Convertkit also allows for some wicked tools on lead generation. (aka the stuff that gets people on your list!) You can build full landing pages and lead boxes directly from the website. Convertkit also does an amazing job at segmentation, so you can drip content to your audience with ease. Starting at $29/month Convertkit is an amazing option for people that want the most bang for your buck. (PS – this is a great option if you don’t want to buy Leadpages AND have to buy an email service too!)
2. Where Should I Advertise My Newsletter?
First of all, stop calling it a newsletter. Take a minute and think… when was the last time you subscribed to a newsletter? Probably not in a very long time. People don’t want to give over their information if they are not getting something in return, sad but it’s true. So to get people on your list, you’re going to need something to give them. But first… they have to see the opportunity.
A general rule I’ve seen floating around the internet is that someone has to see an opt in box around 7 times to make the decision to opt in. 7 TIMES. So if you just have your opt in in your side bar and nowhere else? Then guess what, that person has to visit your page 7 more times before they convert into a subscriber. Why not take the guess work out of it and offer your opt in around your site. You can do this in multiple ways. Here are a few examples…
- Sidebar (duh!)
- Navigation bar
- Announcement bar
- Scrolling opt in
- Pop up opt in
- In post opt in
- Door mat (where it takes up your whole screen)
Now I’m sure those all sound wonderful to you, but now you’re like… how do I even get a door mat opt in? The answer is simple and comes with almost every wordpress.org blog when you’re first starting out – SumoMe. SumoMe is a wonderful WordPress plugin and has the capability to do everything from normal pop ups, to scrolling opt ins, and more. The best part? You can customize it all!
3. Do I Send An Email Right Away?
Absolutely yes! The first confirmation email after someone signs up for you list is actually the most opened of all emails that follow. That’s because a) people want the freebie you’re offering and b) they want to get to know you better. So hey, don’t let your peeps down. Send them an indoctrination sequence. What is an indoctrination sequence you ask? Well, let me break it down for you.
- Your freebie. This is the email where you’ll grant access to whatever upgrade that got them on the list. Also give them a quick lesson on how to add your email to their primary inbox, so you don’t get sent to spam.
- An introduction. This is where you’ll share are yourself and what you do. Chances are they landed on one post and didn’t really look around. This is your opportunity to introduce yourself.
- Your best-ofs. Share with them some of the most popular content they might have missed on your blog.
Not only will they happy to see you in their inbox (the freebie!) they’ll also start to know and trust you. Which is KEY when building an engaged audience.
Looking For Some Help?
Download my 3 part indoctrination sequence template for Mailchimp! You don’t have to stress about coming up with a design all on your own, just use this one. It includes a freebie template, an introduction template, and a best-ofs template. What are you waiting for? Get started with email marketing today!
DOWNLOAD YOUR FREEBIE HERE