At this point is it any secret that Instagram is taking over the world? Probably not.
I totally understand… it’s an amazing, trendy platform that connect SO many people in SO many different niches. I mean, I’m obsessed with it and I’m sure you are too. But as a blogger or business owner on Instagram, things can get a little tough.
From likes, to comments, to engagement rates and more unless you’re spending HOURS on Instagram a day, the chances are you’re feeling extra frustrated with is. And trust me… I was there too.
And then I discovered a tool that changed my whole Instagram game. That tool is…
As you know I’m an avid podcast listener (explore my Top 5 Podcasts here) and I actually discovered this tool on Julie Solomon’s podcast – she’s one of my absolute faves! But getting back to business, this awesome Instagram Marketing tool I’ve been suing is called… Peoplemap.
Peoplemap is hands down, 110% the best Instagram tool I have ever used. It taps directly into the Instagram API to give you accurate information actually based on your Instagram account. Back when I was trying to figure out my engagement rate I would use so many tools and resources the would spit out different numbers each and every time. I was a bit annoyed. With Peoplemap I can type in my Instagram handle, or ANY Instagram handle, and see all of their stats current to the Instagram API.
As I said before being able to see accurate stats was a big plus for me – I mean who wouldn’t want to see their REAL engagement right? It also opened my eyes to other influencers and their engagement rates in relation to their followings and trust me… that information is EXTREMELY useful when it comes to pitching brands for partnerships.
1. List Building
With Peoplemap you can create lists for everything from Influencers, competitors, brands, or any list you want really. This is so handy as a blogger because if I run into a brand on Instagram that I’d love to work with I can literally just add them to my brands folder. Simple as that. Gone are the days of screenshots my friends!
2. Analyze Tool
Another killer feature is the analyze tool. This is something I love to use when I’m doing research on other bloggers. You can choose any Instagram account, hit Analyze, and it will give you back an amazing analysis of their page. You can sort through their top likers, their top commenters, there’s SO many options.
This is literally the most handy tool when it comes to brand collaborations. Campaigns tracks when any inputed Instagram user mentions another user in a post (tagged or in the caption). From there, you can see their total campaign reach over the posts, total number of likes, average number of likes, follower increase, etc. The most interesting and informative part of campaigns is the follower growth – because you can literally SEE how your campaign has benefited the brand that you’ve worked with.
4. Desktop Commenting
If this isn’t a God send I don’t know what is. How many times have you scrolled through hashtags trying to get 60 comments in an hour in after you post your photo? Your eyes hurt, your thumbs hurt, and you’re thinking of giving up at 30 comments. Been there, EXTRA done that. With people map I can bang out 60 authentic comments in 45 minutes or less. And the best part? It shows in my engagement as a result!
Before writing this blog I stopped using Peoplemap so I could really see if it was a worthwhile tool or not, here are my results:
On the left we have a post where I did nothing with Peoplemap, on the right? A post I put up then engaged on Peoplemap. That’s a 179 like different and a 25 comment difference!
ALL IN ALL…
So.. all in all, what I’m trying to tell you is you need Peoplemap for your business or blog NOW. Unlike other gimmicky Instagram marketing tools Peoplemap delivers real results first hand. Not convinced?
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