Okay so I need to confess something…. I’m obsessed with email lists.
But honestly? Email lists are the best thing that could ever happen to your business! Think of it like this… if Instagram, Facebook, Youtube… ANY of those social media channels were to shut down today, how would you reach your people? Email lists!
Your email list is one of your most powerful tools when it comes to your business, so here are three amazing reasons you need to start one in 2018.
1. Your Email List Has Your Biggest Fans
I’m sure you know that people are very hesitant to give away their information these days. So if they willingly put themselves on your email list, they’re already a BIG fan of you! These are the people that will read your blogs (if you update them in a newsletter), the people that will click your links, and the people that will download your free content.
They’re your cheerleaders and they’re dying to hear from you!
Related: 3 Questions Everyone Asks About Email Marketing
2. Email Lists Convert 138% More Than Social Media
You read that statistic right friends. 138% MORE. That’s 138% are people that come to you and are willing to buy whatever you have the offer. They do this because they trust you as a person, the trust your knowledge in your niche, and they trust that you’re not going to sell them just anything – it’s going to be something YOU love.
If you don’t have a product to sell to your people just yet, consider affiliate marketing. I know tons of people that participate in selling the Ultimate Blogger Bundle. They market to their email list and get a percentage of each sale made through their unique link.
3. You Can Develop Deeper Relationships With Your Audience
Unless you’re going Live every single day on Instagram or Facebook and putting out Youtube content every single day… there’s a high chance your audience might only know you on a surface level. With your email list you can really dive deeper and present a side of yourself your audience hasn’t had the chance to discover.
I absolutely love doing this on my email list because not only do I absolutely love building and amazing community, but I think it’s really important to be authentic and open with your audience. If I failed (hard!) at something? My audience is going to hear about it. If I accomplished something amazing? My audience is going to hear about that too.
Your Amazing Freebie
Are you inspired to start an email list friend? You should be! I know starting an email list can be a bit scary but listen, it doesn’t have to be. And that’s why I created this super cute email list growth chart so you can track your success in 2018! My #1 mistake when it came to first starting out with email lists was not tracking my growth. I had no idea where I was at or how much I was growing each month. With this handy list tracker you’ll have everything at your fingertips.